Acceptable Use Policy

Version 0.1, 9 November 2026.

Our solicitor is reviewing this document. Any change will be published here with a new version date.

Recon is a service of ALPN Digital Ltd, a company registered in England and Wales with company number 17062799, whose registered office is at Gorsuch Place, Shoreditch Exchange, Senna Building, London, E2 8JF ("ALPN", "we", "us"). Contact: hello@get-recon.com.

1. About this policy

1.1 This Acceptable Use Policy (the "AUP") sets the rules for using the Service.

1.2 It applies to:

(a) the Customer;

(b) the Customer's users and Senders; and

1.3 The Master Services Agreement (the "MSA") makes this AUP part of the Customer's agreement with ALPN (MSA clause 2.2). The Data Processing Agreement (the "DPA") is published at get-recon.com/legal/dpa.

1.4 Clause 11 also applies to everyone who uses get-recon.com or the Live Portal at app.get-recon.com, under the Recon Terms of Service at get-recon.com/legal/terms.

1.5 Words with capitals have the meaning given in the MSA. For example: Applicable Outreach Law, Customer Materials, Do-Not-Contact List, Launch, Live Portal, Operation, Prospect, Sender, Sending Domains.

1.6 How this AUP fits with the rest of the MSA:

(a) if documents conflict, the AUP comes after the Data Processing Agreement, the Order Form and the MSA (MSA clause 2.3(e));

(b) if one document asks for more than another, the stricter rule applies (MSA clause 2.4); and

1.7 Where the law asks for more than this AUP, follow the law.

1.8 ALPN follows this AUP too. ALPN will not send anything that breaks it, even if asked.

2. Outreach law

2.1 Every Operation must comply with Applicable Outreach Law (MSA clause 7.1).

2.2 UK. Outreach to Prospects in the UK must comply with the Privacy and Electronic Communications (EC Directive) Regulations 2003 ("PECR"), the UK GDPR and the Data Protection Act 2018.

2.3 Corporate subscribers. People at corporate subscribers, such as limited companies and limited liability partnerships, may be emailed in their business role, business to business (MSA clause 7.2).

2.4 Opt-out in every message. Every message must include a simple way to opt out (MSA clause 7.4(c)).

2.5 Individual subscribers. Sole traders and some partnerships are individual subscribers under PECR.

2.6 Individual subscribers are never targeted without their prior consent.

2.7 If the Customer has that consent, it must give ALPN evidence of it before they are contacted (MSA clause 7.2).

2.8 EU. Outreach to Prospects in the EU must follow the e-privacy rules of each Prospect's own country (MSA clause 7.3).

2.9 Consent countries. Where a country requires prior consent for business email, nobody in that country is emailed without consent (MSA clause 7.3).

2.10 US. Outreach to Prospects in the US must comply with the CAN-SPAM Act (MSA clause 7.3).

2.11 Under CAN-SPAM, every email must have an opt-out, a valid physical postal address and an honest subject line.

2.12 Other countries. Outreach to any other country must comply with that country's law. ALPN may decline to send to a country where it cannot confirm the rules.

2.13 Every email. Every email sent through the Service must:

(a) identify the Sender and the Customer truthfully;

(b) have an honest subject line;

(d) include a postal address where the law requires one (MSA clause 7.4).

3. Calls

3.1 No automated calls, ever.

3.2 No pre-recorded calls, ever.

3.3 No calls using an AI voice or any artificial voice, ever.

3.4 These rules follow PECR regulation 19, the US Telephone Consumer Protection Act, and the US Federal Communications Commission ruling FCC 24-17, which treats AI-generated voices as artificial voices.

3.5 Phone contact under the Service is limited to call tasks carried out by a human (MSA clauses 3.6 and 7.7).

3.6 The Customer must not ask ALPN to make automated, pre-recorded or AI-voice calls (MSA clause 7.7).

3.7 Calls made by a human must also follow the law. In the UK this includes not calling numbers registered with the Telephone Preference Service or the Corporate Telephone Preference Service, unless the law allows it.

4. Do-not-contact and opt-outs

4.1 ALPN checks the Do-Not-Contact List before anyone is added to an Operation (MSA clause 6.1(d)).

4.2 Every opt-out and objection is honoured across the whole Service, not only for one Operation or one Customer (MSA clauses 6.1(d) and 7.6, DPA clauses 9.3 and 14.2(e)).

4.3 Once someone opts out, ALPN does not contact them again for the Customer (MSA clause 7.6).

4.4 The Customer must give ALPN its own suppression and do-not-contact lists before Launch (MSA clause 5.1(f)).

4.5 The Customer must keep those lists up to date (MSA clause 5.1(f), DPA clause 4.1(d)).

4.6 The Customer must pass to ALPN within [2] Working Days any opt-out, objection or rights request about Prospect Data that reaches it directly (DPA clause 14.3(b)).

4.7 The Customer must not ask ALPN to contact anyone it knows has objected to contact from it (DPA clause 14.3(d)).

4.8 The Customer must not ask ALPN to remove anyone from the Do-Not-Contact List unless that person has clearly asked, in writing, to be contacted again.

5. Honest messages

5.1 No false or misleading claims.

5.2 No claims that cannot be checked or backed up.

5.3 No invented statistics.

5.4 No invented case studies.

5.5 No invented testimonials, quotes or reviews.

5.6 No invented results, awards or client names.

5.7 The Customer must make sure its offers, claims and other Customer Materials are accurate and that it is entitled to use them (MSA clause 5.1(a)).

5.8 Offers in messages must be offers the Customer will honour.

5.9 The Customer approves the messaging, offers, claims and calls to action before Launch (MSA clause 4.1).

5.10 Nothing is sent until the Customer approves the first batch (MSA clause 4.2).

5.11 Changes to the offer, claims or calls to action after Launch need the Customer's approval first (MSA clause 4.3).

5.12 No impersonation of any person or organisation.

5.13 No hiding who is sending a message.

5.14 Each Sender must be a real person at the Customer who has agreed to messages being sent in their name (MSA clause 5.1(d)).

5.15 Subject lines must be honest and match the message.

5.16 No subject line that pretends a message is a reply or a forward (such as "Re:" or "Fwd:") when it is not.

6. Lists and data

6.1 No bought or rented consumer lists.

6.2 No consumers' personal contact details for outreach.

6.3 Every list the Customer uploads must have a lawful basis, and any consent it needs. This is the Customer's duty (MSA clauses 5.1(e) and 15.3, DPA clause 4.1(a)).

6.4 No lists obtained in breach of the law, or in breach of the terms under which they were supplied.

6.5 The Customer must tell ALPN of any restriction that applies to a list it supplies (MSA clause 5.1(e)).

6.6 The Customer is responsible for third-party claims about the lists it supplies, as set out in MSA clause 16.1(a).

7. Sensitive data and vulnerable people

7.1 No targeting based on special category data. That means a person's:

(a) racial or ethnic origin;

(b) political opinions;

(d) trade union membership;

(e) genetic or biometric data;

(f) health; or

(g) sex life or sexual orientation.

7.2 No targeting based on criminal convictions or offences, and no use of criminal offence data.

7.3 No targeting of children (people under [18]), and no messages aimed at children. Business outreach to schools and to the adults who run them or work in them is allowed.

7.4 No targeting of people because they are vulnerable, for example because they are in financial difficulty.

7.5 The Customer must not supply special category data, criminal offence data or data about children unless the parties first agree in writing how it will be handled (DPA clause 4.1(c)). Such an agreement does not lift the targeting rules in clauses 7.1 to 7.4.

8. Prohibited sectors and content

8.1 The Service must not be used to promote, sell or arrange:

(a) illegal goods or services, or anything that encourages illegal activity;

(b) weapons, ammunition, explosives or their parts;

(d) gambling, betting or lotteries;

(e) payday loans or other high-cost short-term credit;

(f) financial promotions that break the Financial Conduct Authority's financial promotion rules, including promotions not made or approved by an authorised person where the law requires it;

(g) cryptoassets as investments;

(h) prescription-only medicines;

(i) health or medical claims that need regulatory approval and do not have it;

(j) political campaigning, including election, referendum and party fundraising material;

(k) multi-level marketing, pyramid schemes or "get rich quick" schemes;

(l) debt collection or debt purchase; or

(m) anything aimed at children.

8.2 Messages sent through the Service must not contain or link to content that:

(a) is hateful, harassing, threatening or abusive;

(b) is defamatory or obscene;

(d) contains malware, phishing or tracking that the law does not allow; or

(e) breaks any law.

8.3 Clause 8.1 applies unless an Order Form expressly permits the activity (MSA clause 2.4).

8.4 The Customer must not ask ALPN to target any sector, organisation or person that this AUP prohibits (MSA clause 5.1(g)).

9. LinkedIn

9.1 LinkedIn messages are sent from the Senders' own LinkedIn accounts (MSA clause 7.8).

9.2 Activity on those accounts must follow LinkedIn's User Agreement and LinkedIn's community policies.

9.3 Each Sender must have agreed to ALPN using their account for the Service (MSA clause 5.1(d)).

9.4 No fake LinkedIn profiles.

9.5 No LinkedIn accounts in another person's name.

9.6 The Customer must not ask ALPN to go above the safe activity limits ALPN sets.

9.7 The Customer accepts that LinkedIn may restrict an account under its own terms, as set out in MSA clause 7.8.

10. Mailboxes and domains

10.1 While Sending Domains and mailboxes are used in the Service, the Customer must not use them for anything else that harms deliverability.

10.2 For example, while they are in the Service, the Customer must not use them for:

(a) newsletters or other bulk email;

(b) sends to bought or rented lists;

(d) anyone else's outreach.

10.3 The Customer must not change the email settings (DNS records) of a Sending Domain without telling ALPN first.

10.4 ALPN may lower sending limits at any time to protect deliverability (MSA clause 3.5).

10.5 ALPN may pause sending where it reasonably believes sending would harm the deliverability or reputation of the Customer's Sending Domains or mailboxes, or of ALPN's own (MSA clause 10.1(c)).

11. Misuse of the Website and the Live Portal

11.1 No sharing logins. One person per login.

11.2 No scraping, crawling or automated copying of the Live Portal.

11.3 No scraping, crawling or automated copying of the Website, other than by search engines following the Website's published rules for robots.

11.4 No reverse engineering, decompiling or attempts to extract source code, prompts or models, except as far as the law allows.

11.5 No load testing without ALPN's prior written permission.

11.6 No security testing, penetration testing or vulnerability scanning without ALPN's prior written permission.

11.7 No attempts to reach another customer's data.

11.8 No attempts to reach any data or area you are not allowed to see.

11.9 No attempts to get round security, access controls or usage limits.

11.10 No attempts to make the Service's assistant or other automated features ignore their rules or reveal data you are not allowed to see.

11.11 No uploading malware, or files meant to harm the Service or anyone else.

11.12 No selling or giving access to the Live Portal to anyone outside the Customer.

11.13 No using the Service, or what it produces, to build a competing service.

11.14 If you find a security weakness, report it to hello@get-recon.com and do not use it.

12. Reporting abuse

12.1 Report abuse or a breach of this AUP to hello@get-recon.com.

12.2 If you can, include what happened, when, and a copy of the message.

12.3 If you received a message through the Service and do not want more, reply "stop" or email hello@get-recon.com. ALPN adds you to the Do-Not-Contact List.

12.4 ALPN looks into every report.

13. What happens if this AUP is broken

13.1 ALPN may refuse to send a message, or to follow an instruction, that would break this AUP or the law (MSA clause 10.1(a)). For Customer Personal Data, DPA clause 3.4 also applies.

13.2 ALPN may pause an Operation, or suspend all or part of the Service, if the Customer breaches this AUP, or if ALPN reasonably believes an Operation would breach this AUP or Applicable Outreach Law (MSA clause 10.1(a)).

13.3 ALPN suspends only as much of the Service as is reasonably needed, tells the Customer promptly and says why, and restores the Service once the reason is resolved (MSA clause 10.2).

13.4 Credits are not used during a suspension (MSA clause 10.3).

13.5 ALPN may end the MSA with immediate effect if the Customer seriously or repeatedly breaches this AUP or Applicable Outreach Law, or does not remedy a suspension reason under MSA clause 10.1(a) within [14] days (MSA clause 18.6).

13.6 ALPN may suspend one person's Live Portal account for misuse (Terms of Service clause 5.7).

13.7 ALPN may report a breach to a regulator or the police where the law requires it or where ALPN reasonably believes a crime has been committed.

13.8 The Customer must tell ALPN promptly about any complaint, objection or regulatory contact it receives about the Service (MSA clause 5.1(h)).

13.9 The Customer's indemnity in MSA clause 16.1 applies to claims that arise from its lists, its Customer Materials and its instructions.

14. Changes to this AUP

14.1 This AUP carries a version number and date (MSA clause 20.1).

14.2 ALPN may update this AUP by giving the Customer at least [30] days' written notice of the change. The notice will set out the change and the date it takes effect (MSA clause 20.2).

14.3 If a change materially disadvantages the Customer, the Customer may end the MSA before the change takes effect (MSA clause 20.4).

14.4 ALPN may make a change without notice where the law, a regulator, a mailbox provider or LinkedIn requires it. ALPN will tell the Customer as soon as reasonably practicable (MSA clause 20.5).